What Are Google Ads and How Do They Operate? (A Simple Guide)

Are you interested in using Google Ads to expand your website but are unsure of where to begin?

Reaching millions of viewers worldwide and growing your business is easy with Google Ads. It is the most widely used platform for online advertising.

This post will explain what Google Ads are and how they operate. We'll also walk you through every step of creating your first advertising campaign.

Describe Google Ads.

Google Ads, formerly known as Google AdWords, is a platform for online advertising. It is the world's most popular internet advertising network.

You can use Google Ads to create paid search or PPC (pay-per-click) campaigns to display advertisements on YouTube, the display network, and the top and bottom of search results.

The use of Google Ads has a lot of advantages. To begin with, it can enhance your traffic right away, broaden your audience, and let you market your goods and services to a very specific group of people.

And unlike SEO (search engine optimization), search engine marketing allows you to see results more quickly (SEM). The process of improving your content for organic results might take months or even years because of the tough competition for the top spot on Google.

Here, Google Ads can assist you in securing the top spot even before the natural results on Google SERPs. Let's check how that goes now.

How Do Google Ads Function?

Similar to an auction, Google Ads operate online rather than in a traditional setting where bidders stand and yell their offers. And you're competing to place your advertisement in the top spot.

In addition, Google's algorithm takes into account other aspects in addition to cost when displaying ads. These include the caliber and appropriateness of your advertisements.

The amount of money you (the advertiser) are ready to spend when a user clicks on your advertising is revealed to Google when you (the advertiser) place a bid for a keyword.

It then assigns you an AdRank after considering your bid price, the quality score of your ad, and the pertinent keyword to display your ad on.

AdRank, which Google uses to determine where to place your ad in the search results, is calculated by by dividing your maximum bid amount by the ad's quality score.

Your advertising are positioned higher the higher the rank. This increases the likelihood that people will see your advertisement.

Google will give you a grade for the effectiveness of your ads based on the suitability of your keywords, the quality of your ad copy, the click-through rate (CTR), and the usability or effectiveness of your landing sites.

Therefore, it's critical to maintain a good quality score for Google advertising.

Are you prepared to launch an advertising strategy and use Google Ads now that the fundamentals have been nailed down?

How to Use Google Adwords

You may quickly start running Google advertisements by simply following these steps.

Step 1 : Make a Google Ads account 

Create a Google Ads account to get started. Click Start today on the Google Ads homepage. You can run PPC using your current Google account if you already have one.

Google will ask a ton of questions about your website if you're a first-time user. You can exclude that at this time.

You'll be directed to your Google Ads Overview page once you've signed in. Let's now look at how to build your first campaign.

Step 2: Decide on a Campaign Goal

Click on Campaigns in the list of options on the left-hand side of your Google Ads dashboard. Then click New Campaign from the dropdown menu after selecting the plus sign (+).

For your Google Ads campaign, you must now choose an objective. These are your choices:

Sales - If you want to use an app, a store, or a phone to drive sales to your website

Leads - Create leads and convert site visitors by acting.

Website traffic - Drive traffic to your site by luring users there.

Consideration of Brand and Products - Encourage customers to investigate your offerings.

Reach and Brand Awareness - Expand your audience and raise brand awareness.

App Promotion - Promote your software to increase downloads, installations, and user engagements.

Create a Campaign without a Goal's Recommendation - Select this choice if you haven't defined a goal and wish to launch any form of campaign.

Step 3: Select a Type of Campaign

Scroll down and choose the Google Ads campaign type after choosing your campaign's aim.

You can choose Search to have your advertisements appear alongside Google search results. Your advertisements will appear on various websites and online platforms as part of a display campaign.

Your advertising will appear as product recommendations in shopping options on Google. The final type is video, which will display your advertisement on YouTube.

We advise choosing Search advertisements because you're just starting started. however, you can alter the campaign type based on your objectives.

Step 4: Configure the campaign settings 

The following action is to modify your campaign parameters. Give your campaign a name to get things going.

Scroll down to see more choices, including Network.

Pro tip: Uncheck the box next to Include Google Display Network to save money. Your budget will be saved and your advertising will only show up on Google search results in this way.

You can choose the regions you want your advertisement to target under Targeting and audiences. You can select a single region or All countries, states, and territories.

You can target your advertisement after choosing the language that your target audience uses. For instance, you can choose Spanish as the language if you want people who speak Spanish to see your advertisement.

It's time to enter the budget and bid amount for your campaign in the Budget and bidding box once you've targeted your ad to the appropriate audience.

Setting a daily budget will ensure that Google Ads stays within your advertising budget and won't spend more than what you specify.

By comparing your willingness to pay per visitor with the typical conversion rate for your industry, you can easily determine your daily budget.

Set your Google Ads' bid amount after that. Clicks will be chosen by default, but you can change the selection using the dropdown menu.

You can alter your campaign's bidding strategy as well. Automated bid strategies and manual bit methods are the two main alternatives.

Google will establish the bids for whatever option you choose in the Automated strategy, including cost-per-acquisition (CPA), return on ad spend (ROAS), maximize clicks and conversions, and more. In the Manual strategy, all the decisions are up to you.

You can choose to select extra settings after setting your budget and bids, such as an ad schedule, an ad rotation, or the use of ad extensions to boost CTR.

Click Save and Continue when you are happy with your settings.

Step 5: Setup Ad Groups 

The keywords for your advertising must be entered in order to create ad groups. These are the Google search phrases that members of your target market will use to find your website or the things you're selling.

You can enter a keyword in the Get keyword ideas section of Google Ads, and it will display a number of choices. To include the search phrases in your ad group, simply click the plus symbol.

At this point, you can utilize Google Keyword Planner to expand your ad group's keyword list. It will display the number of competitors, average monthly searches, and bid amounts for each term.

Another choice is to observe your rivals and check out their purchased keywords using SEO tools like SEMrush.

To save and continue after establishing an ad group, click Save.

Step 6: Create an advertisement

Are you now prepared to write your text ad? You can see a live preview of your ad using Google Ads.

Include the headlines and your website's ultimate URL. Google now allows you to add 3 titles to your ad, with a 30 character maximum per heading. You can also decide how your advertisement will be displayed.

Use the MonsterInsights Headline Analyzer tool if you ever feel that your headlines aren't all that captivating. It will evaluate your writing, provide you corrections, and verify the number of characters. You need MonsterInsights Plus or a higher plan in order to use the tool.

Then, choose Done and Create Text Ad after adding 2 descriptions for your ad, each of which has a character restriction of 90.

Step 7: Verify Your Ad

Take one last look before confirming your preferences in Google advertising.

Your advertisement will now appear on the Google Ads overview, where you can manage every setting. You can modify the demographic settings, stop your campaign, add and remove keywords from ad groups, and more.